THE ART OF
THE WEST AND THE RUTHLESS

The artwork for the West and the Ruthless, an extremely modern take on the classic western film genre, plays an important part not just in the covers and advertising but also the story itself.

Official COVERs

International Posters

CHARACTER posters

THE WEST AND THE RUTHLESS, main on end

The Main on End Titles to The West and The Ruthless www.westandtheruthless.com

MAIN ON END, STILLS

Pencil over Footage

Each of the Posters, Press Pieces, and End Titles utilize pencil work drawn over frames from the film. Here's an untreated version of the Jacqueline Chaplin image from the International Posters (played by Zoe Sloane).

West and the Ruthless, Text Sample

Titles as part of the story

The West and the Ruthless is a non-linear Western, more like GO or Reservoir Dogs than a typical Western. Each of the overlapping storylines are introduced, by the name of the character, and not always in the most predictable ways or places. This is the same style of design used in the Teaser and Trailer for text as well, integrating the storytelling technique and advertising.

THE WEST AND THE RUTHLESS, Teaser trailer

The West and the Ruthless, Official Trailer (HD) In the dusty streets of Crow's Landing, outlaws, wealthy plantation owners, runaway slaves, a half Cherokee girl, a pair of brothel owners and a woman days away from giving birth all end up in a bloody shoot out and running for their lives. www.westandtheruthless.com

The West and the Ruthless, Official Trailer

The West and the Ruthless, Trailer In the dusty streets of Crow's Landing, outlaws, wealthy plantation owners, runaway slaves, a half Cherokee girl, a pair of brothel owners and a woman days away from giving birth all end up in a bloody shoot out and running for their lives. This is unlike any western you’ve seen before! Here’s what the critics are saying: “An Instant Indie Western Classic!” Reelhouse “Exhilarating!” Reelhouse “Excellent with Wry, Black Humor!” The Film Buzz “Like A Tarantino with Morals!” The Black List “It’s Not Called the West and the Nice People!” The Modesto Bee “One of Ten New Directors Picked by Robert Rodriguez” El Rey Network “Dynamic, Stylish, Refreshing, Darkly Comedic.” The Black List www.westandtheruthless.com

The West and the Ruthless, Opening Titles

If you’ve seen some of the opening titles we’ve signed over the years for other films, you’ll know we love blood. Love it. For design purposes only of course, otherwise we’d be like weird or something. Well, the titles to The West and the Ruthless kick off with blood and head straight for the stage coach. This clip features Danny Brown, Dan Folks, Rebecca Gomberg, Paul Haapaniemi, and Alexander Harris. www.westandtheruthless.com

OPENING TITLES, STILLS

Tobias saul, lettering genius

This is the third collaboration between Tobias Saul and directors Nick + Lexie. When they embarked on their debut feature film, Tobias was the only person they felt comfortable enough creating the main logo - something that will be a part of the film forever and in some cases, the first impression someone may have of the film.

This lettering also exits in the film itself on a water tower with the name of the town where the story takes place, "Crows Landing."

Tobias Saul also created the lettering and title design for the studio releasing the film, Adventure Company (www.adventure.company).

For more amazing work by Tobias Saul, check out his website right here:

www.tobiassaul.de